east valley productions - wedding films


tools of the trade

February 27, 2009  -  Personal  

the world of video is going through a massive amount of change these days. i was reading a good friends blog the other day who cuts for the discovery channel and he claims there are close to 24 different HD codecs out there . . . which boils down to the fact that every major camera manufacturer is shooting a different flavor of HD. from an editors perspective that is complete insanity.

i'll be the first to admit that i am a camera junkie. i love that things are constantly changing because it is leveling the playing field for indie filmmakers. the sky is truly becoming the limit when it comes to creating a film, telling your story. although, until recently, i had no idea how truly unimportant all of the technology really is to filmmaking. i've learned through my own experience that if you have emotional content and your able to use the tools that make sense (and don't break the $$$)- you can tell some pretty compelling stories. i'm grateful for amazing friends and collaborators who have taught me that. i'm a slow learner.

one of the things that is necessary to tell your story though is knowing how to use those tools. nothing beats experience. which is exactly why i am constantly testing out the gear i personally own or am able to steal from the rental house to tell some fairly unimportant stories. here is a quick compilation of shots from a game changing camera that you could quite possibly take anywhere you want. we have canon to thank for that. enjoi

you can go see the full blown hd version on my vimeo site.


and because i like to share please go check out another story that was also told using the same camera by my amigo wes.

  add a comment (0)     link to post     email to a friend

az snowfest

February 24, 2009  -  Personal  

i have to lighten it up after yesterday's post.

enjoy some az snow thanks to the campus railjam tour, fuel tv, red bull, and the asu softball fields.


gracias loren for the media pass and the heads up on the event.

  add a comment (0)     link to post     email to a friend

the price of art

February 21, 2009  -  Personal  



i have been thinking about posting this for some time now. this is a big departure from my normal low word count video goodness postings . . . so please feel free to scroll through my soap box session here. this is merely something i need to get off my chest and a great lesson in how to not do business.

as many of you are very well aware i shot my first documentary last year and it was a career/life changing experience. i put my heart and soul into the project and it paid back in dividends - of the non monetary kind. i now have two momentos, for lack of better terms, from the experience that i wouldn't sell for any amount of money. number one obviously being the documentary itself. i'm still amazed at the number of emails we receive from people who have either been affected by the art and or the experience of creating the art via the doc. number two is the purpose for this email.

on christmas eve of 2007 we were inching very close to our deadline of january 17th for completing the reflections of Christ project for the arizona temple visitors center. i was on my way out the door with the family loaded and ready to go enjoy a much needed family dinner to celebrate christmas. i received a call from my good friend mark mabry, director of the project. he said he had a gift for me and wanted to meet with me before i left for my dinner. we met at a gas station just off the 60 - where oddly enough - mark presented me with a gift that as stated above, i will keep in the family for as long as the ink on the canvas will survive. i'm not sure what print # it was - it doesn't really matter. truth be told i think it was a test print. what does matter is that i received one of the first original prints from the reflections of Christ project that represented many many many hours of shooting - emailing - phone calls - interviews - sacrifices - and most importantly spiritual experiences that i continue to draw on and plan on drawing on to carry me through life. a simple treasure to say the least.

that canvas sat atop the highest shelf in my closet for over 11 months until my amazing wife decided it would be a great idea to surprise me for christmas by getting it framed. from what little i know she spent several weeks digging through frame shops - big box corporate stores - and the like - searching for the right frame. she very much understood my tastes and my own personal vision of how it should be displayed. surprisingly enough she finally landed on a winner at joann's. its an amazing frame. rechelle experienced all of the ups and downs of the project with me (sometimes more than i did). she has seen this project go nothing short of global in a matter of a year. this was something she wanted to get right for the both of us.

a week before christmas rechelle receives a call from joann's. the print is ready. she walks in the store - rips of the paper covering - and sees the beautiful frame. it looks amazing. it's original. and believe it or not somwhere during the framing process the canvas itself was scratched. rechelle did not remember any imperfections in the print at all when dropping it off. and not only has the print been damaged but it also appears that someone has honestly thought it prudent to correct the scatch by touching it up with a pen or some sort of paint. i am trying to stay calm as i write this.

so i ask anyone who even cares enough to have read this epistle of mine - what price do you throw on a piece of art that cannot be replaced? first they destroy the print. then they decide to try and hide it with their own artwork. then they present the framed art without disclosing the disaster. then after a nice little war on words - several phone calls - joann's decides the print is valued at a low $xxx?

so i ask the question. what price do you put to art?

needless to say its been a frustrating experience that now is a part of my blog.

and yes that scratched image still hangs in my home. getting a new print defeats the purpose and meaning of my original canvas . . . .

  add a comment (3)     link to post     email to a friend

val vista lakes reception

February 13, 2009  -  Weddings  

val vista lakes at sun down with a super fun couple an easy cut makes.

happy valentines day.


  add a comment (0)     link to post     email to a friend

digi production buzzed

February 3, 2009  -  News  

super shameless self promotion here without a doubt.

for four years now i have been listening to the digital production buzz podcast. of the six podcasts i listen to on a weekly basis it is by far the most informational, entertaining, and consistent out there. so when cirina catania of the digi production buzz emailed and asked that i be on the show i was super jazzed to say the least.

they must of realized that i am no rockstar so they actually pre-recorded my interview with the infamous larry jordan last week. the show airs live thursday night at 5pm az time.

check it out if you aren't too busy prepping to watch the office.


  add a comment (0)     link to post     email to a friend

blog archive


deseret book reflections Reflections of Christ BH Photo Video EVP Films Store at Amazon.com cameron trejo films

Infinet Design - Brock Martin EVP on Vimeo IX Web Hosting